Watch or listen to the recorded podcast
The first in our Life in Series, Life in Print, launched on 29th June. Listen to our panel talk passionately and expertly about debunking myths in the paper and print industries and how creative collaboration creates memorable marketing. More details about the event below.
Life in Print
1:00 - 4:00 | 29th June
Live Panel Talk approximately 2:30-3:30
49 Candlewick Lane, Alma Yard,
Plymouth PL4 0FF
Who is this event for?
Business owners, creative thinkers, marketers, collaborators and anyone who wants to be inspired to find Life in Print.
On the Day
Print, Paper and Sustainability
Junk Mail vs Keep Mail
Quashing myths around the recyclability of luxury finishing such as foiling
Interactive letterpress demos
Eco-friendly packaging and labelling solutions with local printers
Paper and Print experts share ways printed solutions can make an impact
Tactile samples and takeaways
Showcasing how creative expertise can enhance your storytelling
Opportunity to talk through your ideas with an expert
Heyl Bakery will be open all day at Alma Yard if you want to make the most of your lunch break and grab a delicious snack
This free, drop-in session, was held at Alma Yard, bringing together local industry experts to share some of the latest innovations in print, offering creative solutions for thoughtful, memorable marketing that can be both meaningful and beneficial for your business.
In an age where brands and businesses have invested heavily in digital marketing through social media ads, in-app advertising and news feed pop-ups, it’s easy to assume that print is dead. But savvy marketers are now switching back to print; valuing creativity, quality ideas and execution over convenience and a quick fix. The creative industry brings life to ideas and there is still life in print. Join us to discover the latest in sustainable printed solutions, be inspired by creative papers and ask the panel of experts how print can enhance your next brand story.
“The ethos behind Life in Print is to provide inspiring ideas and to share what exciting options are available to enhance creative printed marketing solutions. In a digital age where the instant fix of online is ever present, the moment to capture consumers’ attention is short-lived. But there’s a real value and longevity to the physical quality of print, as well as a wealth of innovations that provide new options in terms of choice, sustainability and cost.’”
There is Life
in Print
Whilst it used to be our doormats that piled up with direct marketing and junk mail, now it’s our inboxes and social media feeds. We are constantly bombarded with on-screen marketing, meaning the message you’re trying to convey is often lost in all the excess digital noise. But now trends appear to be going full circle, with print undergoing something of a renaissance, providing a much-needed memorable and sensory experience that is both tactile and tangible. Print, once again, has the opportunity to pack a punch.
Statistics revealed by the Data and Marketing Association (DMA) show that by the end of 2022 around 36% of consumers, rising to 47% of Gen Z, had experienced digital fatigue brought on by our increased screen use during the pandemic and beyond.
According to marketing agency Social Shepherd, recent research shows that 56% of customers say print is still the most trustworthy type of marketing. Royal Mail’s Marketreach backs this up by saying that the way we consume media and the way brands build trust and drive customer action has changed post-pandemic. It’s never been more important to build relationships with your customers and show you value them. Print evokes an emotional response that consumers invest in and want to engage with.
Christina added: “In a digital age of AI there’s a truth and reality to print - what you see is what you get. There’s an honesty about print and all its imperfections; people appreciate what is real and what has been created and crafted with a skilled, hands-on approach. We want to champion local and small businesses who can help make your business stand out.”